proven strategy

idaho time

When the the Idaho Department of Parks and Recreation had a new camping reservation system to roll out, Robbie’s skillsets were behind the development of quick branding upgrades, video content, social media posts, news releases and quick social engagement that won earned media coverage and public support. What Robbie did for government agencies is now part of the Custom NewsCaster strategy.

Custom Messaging

“Delivering the Idaho Experience – Parks and Recreation Style” showed the value, while IDAHO TIME said it all: Time spent enjoying IDPR’s Idaho is valuable and unique and is in high demand. Past time in history, in the moment, and in the future is protected and preserved because of the dedicated work of IDPR employees.
Community Outreach

The 30 Parks in 30 Days campaign brought together the many parks and social media platforms with facts, consistent messaging and visual approach to outreach. This re-established public awareness of the value and demand for camping and other experiences in Idaho State Parks prior to the new reservation system launch.
Authentic Stories

The extra step of creating content showcasing state parks staff and the customer service provided by IDPR employees as the new system rolled out increased public trust. This significantly boosts the reach of social media and makes it easier for the news media to cover IDPR.

video production

Showing these behind-the-scenes moments was part of the communications strategy that focused on authenticity and transparency. When organizations allow the public to see the people doing the work, it builds credibility and strengthens trust.

When a new system launches, the public usually only sees the website. What they do not see is the team of people behind the scenes making sure everything works and helping visitors when questions come in. This type of video content connects with the public in a meaningful way.