Robbie Johnson is the founder of Custom NewsCaster and serves as your Custom NewsCaster for hire.

Robbie is an experienced journalist, spokesperson, and communications leader with more than three decades of experience helping audiences understand complex stories, real-world experiences, and the people behind them.

Robbie’s career includes working as a television reporter and anchor, producing daily news coverage and long-form stories under tight deadlines.

Over time, her work expanded into public information, crisis communications, and digital media leadership across state government and organizations.

Robbie has served as a lead spokesperson during national events and emergencies, including wildfire incidents and high-profile investigations. Her role required translating complex, fast-moving situations into clear, trusted information for the public.

Her career includes directing storytelling and digital communication across social media channels while producing video and visual content that featured real people doing real things in real life. Robbie’s work has also been used by local and national news outlets.

Instead of scripted marketing or influencer promotions, Robbie documents real experiences through interviews, first-person video reporting, and on-location storytelling. That allows audiences to see and understand what a business actually does and how it serves customers.

why CUSTOM
NEWSCASTER

Robbie created Custom NewsCaster to bring journalistic storytelling into the modern digital environment.

In a world filled with artificial content and scripted marketing, audiences increasingly want something different: real experiences, real expertise, and credible information
they can trust.

Custom NewsCaster documents those stories using the same instincts and techniques journalists use to report news — asking thoughtful questions, observing real situations, and explaining what audiences are seeing.

The result is storytelling that feels less like advertising and more like trusted reporting.