Our storytelling services are customized to fit your goals, your timeline, and your budget. Some businesses need a single story that explains their expertise. Others want ongoing storytelling that documents their work over time.

The process is flexible and designed to meet your needs, including:

  • Where the story will be shared

  • Whether the project is short-term or ongoing

  • The scale of coverage that works for your business

  • Who should be interviewed or featured

  • The visuals you want in your story

Once we understand those elements, we can begin shaping a budget and custom plan.

get started

STEP 1

CONTACT US

Tell us a little about your business, what you do, and what you would like audiences to understand about your work.

You may already have an idea for a story, or you may simply want help explaining your expertise in a clear and engaging way. Either is a great place to begin.

After receiving your message, Custom NewsCaster will follow up with a few initial questions to learn more about your business and how storytelling might best support your goals.

STEP 2

DISCOVERY CALL

Next, we schedule a phone conversation to talk through your story. During this call we discuss:

  • The type of story you want to tell

  • Where the story will be shared

  • Whether the project is short-term or ongoing

  • The scale of coverage that works for your business

Every business is different, so this conversation helps determine the best approach for documenting your story.

step 3

PREPARE TO COVER YOUR STORY

After the discovery call, we create a simple plan for capturing your story.

This includes identifying the real moments that will help audiences understand your work, such as:

  • The people

  • The expertise

  • The process

  • The customer experience

The goal is not scripted marketing. The goal is authentic storytelling that reflects real experiences. This can include product and services reviews.

STEP 4

ON-LOCATION VIDEO CAPTURE

Custom NewsCaster visits your business and documents the story on location.

In most cases this happens during a single visit where we capture interviews, real interactions, services being performed, and behind-the-scenes moments that help audiences see what you do.

Because authenticity is central to the approach, filming typically takes place while your business operates normally.

STEP 5

VIDEO STORY PRODUCTION

After recording, the footage is edited into clear and engaging video content designed for modern digital platforms, including customer reviews.

Custom NewsCaster uses a social-first approach and modern editing tools, allowing the production process to move quickly—often delivering completed content in days rather than weeks.

The primary deliverable is the completed video story itself ready for you to use wherever it works best for your outreach and communication goals.

STEP 6

STORY SHARING SUPPORT

In addition to providing the finished video content, Custom NewsCaster can help your story appear where you want it, such as on social media, websites, online video discovery, business reviews, and AI search results.

That’s where our wide range of communication management experience comes in.

The goal is not only provide your story, but to help you use that story effectively as you build awareness and trust with your audience.

Contact us